Why Rebranded, With a Fresh New Web Address to Match

Why Did Go Compare Change To Go Compare. to buy MyVoucherCodes in £36.5m deal The Independent Independent This is where Go.Compare saw the biggest opportunity as they sought to become your brand of choice, going beyond the surface level advertising campaigns we're used to seeing on TV. Go Compare was established in November 2006 and is based in Newport, Wales.The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, [3] and was formerly head of business development at Confused.com

puts consumers centre stage in latest ad
puts consumers centre stage in latest ad from www.marketing-beat.co.uk

It follows the acquisitions of MyVoucherCodes and switching service Energylinx, as well as the launch of its own switching service WeFlip Being the only comparison site accredited by BIBA, and with a multitude of choices on offer to users, Ragged Edge has positioned the brand as 'Champions.

puts consumers centre stage in latest ad

The rebranding journey led by London-based design agency Ragged Edge started in 2022 when the price comparison website announced a name change to Go.Compare, as a way to fuse its brand name with a new domain name "We will seek shareholder approval for this name change at the annual general meeting in May." GoCompare.com Group plc, which is based at Imperial Park, Newport, recently hosted its first. Being the only comparison site accredited by BIBA, and with a multitude of choices on offer to users, Ragged Edge has positioned the brand as 'Champions.

Strictly Come Dancing 2024 Go Compare singer Wynne Evans joins lineup Ents & Arts News Sky. The rebrand focused on a genuine point of difference in that Go.Compare is the only comparison site accredited by BIBA, ensuring integrity and trustworthiness in every recommendation It follows the acquisitions of MyVoucherCodes and switching service Energylinx, as well as the launch of its own switching service WeFlip

Is this how you go through change? Compare yourself with this 'Individual Change Journey' model.. GoCompare, one of the most recognizable online brands in the UK, is rebranding to Go.Compare, with a corresponding switch to the new gTLD domain name go.compare You might see either GoCompare or Go.Compare on your policy wording or other documentation while we work to get our new name updated, but this won't impact you.